Flow

FLOW – RETRAINING THE WAY WE THINK ABOUT TRAINING

Flow is a Gurgaon based sports academy. Whitepaper worked with FLOW to create a new brand strategy, visual identity and tone of voice that would stand at stark contrast to the way sports is perceived in the country.

It isn’t about winning. It’s about finding equilibrium.

Once you have that, you are a champion, no matter the result.

The phi symbol in the identity represents this very fundamental of the organisation. Equilibrium. We identified that as the purpose of the organisation to instill it in different facets from HR to finance to the more outward functions such as marketing and PR.

Today, FLOW stands as a premier academy with more than one thousand students We created this project ground up. Before even the first brick of the academy had been laid.

FLOW IS THE MANIFESTATION OF ALL ELEMENTS COMING TOGETHER TO CREATE A PERFECT BALANCE BOTH WITHIN AND OUTSIDE. IT IS THE WORKING OF THE BODY, MIND AND SOUL IN PERFECT UNISON TO CREATE RESULTS THAT CREATE PEAK PERFORMANCES IN LIFE AND ON THE FIELD. FLOW IS A STATE OF MIND THAT IS ATTUNED TO INSTINCT TO SUCH AN EXTENT THAT THOUGHT OR THINKING ITSELF WOULD BE CONSIDERED A BARRIER. IT IS PURE ID. IT IS THE MANIFESTATION OF PERFECT BALANCE WITHIN.

A collaborative approach

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