Mify

MIFY SOLUTIONS – FROM CONVERSATIONS TO CONVERSIONS

he world is fragmented. Everyone is living in their own digital universe. And just like an individual’s DNA, no two digital footprints can be exactly alike. And even so, we are only just at the beginning of a paradigm digital shift which is going to make our digital experiences even more customized. These increasingly complex and divided universes require a universal technology, or a mix thereof that is applicable to customer behavior at a fundamental level.

MIFY Smart Edge is a customer engagement management program that is a continuously evolving actionable intelligence system. It is an intuitive application of technology that can detect nuanced aspects of customer behaviours and deliver to emotional states rather than functional ones.

The predictive web interface of MIFY technologies makes it easier for marketers to personalise and execute campaigns. It also allows for them to assess and thereby sharpen the quality of communication leading to an enhance revenue and customer lifetime value.

The contradiction and the insight that MIFY created was that in the dispassionate world of tech, MIFY offered a constant human connect, which is also what we built the organisation around – Add the human touch, empathy, passion, kindness, integrity and achievement. The brand expression was a natural extension of this clear purpose.

A collaborative approach

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